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Foundations for Building a Scalable Partner Program

Hear from a panel of experts who shared frameworks and strategies for building a partner function that can scale.

Watch on demand
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About this session

The difference between thriving and struggling partner programs lies in how they're built to scale.

Kelly Sarabyn, Director, Product Partner Programs and Strategy at HubSpot, spoke to Rob Rebholz, CEO at Superglue, Antonio Caridad, Head of Partner Operations at Tricentis, Rachel Grosh, Senior Manager, Partner Experience and Programs at Udemy, and Jason Yarborough, Co-Founder at Arcadia about how you build a partner team from day one that can scale instead of plateau.

They discussed how to lay the proper groundwork with the right attribution models and automation tools and how to drive business alignment that ensures your partner initiatives scale seamlessly with your GTM and Product teams.

 

Meet the Panelists

Kelly Sarabyn circle headshot no orange

Kelly Sarabyn, HubSpot

Kelly is Director, Product Partner Programs and Strategy at HubSpot

Rob Rebholz Headshot

Rob Rebholz, Superglue

Rob is CEO at Superglue

Antonio Caridad Headshot

Antonio Caridad, Tricentis

Antonio is Head of Partner Operations at Tricentis

Rachel Grosh-1

Rachel Grosh, Udemy

Rachel is Senior Manager, Partner Experience and Programs at Udemy

Jason Yarborough

Jason Yarborough, Arcadia

Jason is Co-Founder at Arcadia

Watch on Demand

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Presented by Product Partnerships at HubSpot

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