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The 4 Essentials of Every Great WebsiteDesigning a great website will help you get more leads. But what does it take to have a great site design?

In this guide, HubSpot's design experts reveal four elements of great website design that encourage conversions. A site must be:

  • Aesthetically Beautiful - be visually appealing so visitors stick around
  • Optimized for the User - make it easy for visitors to understand the next step
  • Personalized and Contextual - show the right content to the right people
  • Optimized for Mobile - make your site experience consistent on phones and tablets

This books will show you how to implement these four principals, why each element is critical to site design. Plus, you'll see examples of each of these elements in action.

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