Free Webinar for Startups & Scaleups

From Search Crisis to
AI Success: 5 Marketing Tactics That Convert

Join the Swiss Startup Association and HubSpot for Startups for an exclusive, masterclass on 5 AI-powered strategies that are transforming how winning startups teams generate demand.

14 October @ 12 PM CET

🎁 All registrants will receive a FREE AI Toolkit to supercharge your startup's demand engine.

About the Session

The playbook that got you here won't get you there. Ready to turn AI from buzzword into bottom-line results?

While everyone's talking about AI, winning startup teams are already using it to dominate their markets. This isn't another overview session filled with buzzwords and hypotheticals.

This is your tactical blueprint for AI-powered startup growth.

Join HubSpot's Head of Growth Marketing DACH & LATAM Jennifer Lapp and Principal Solution Engineer York Karsten for a no-fluff masterclass designed specifically for startups and scaleups ready to scale fast.

You'll learn how to...

✅ Bring your data to life with AI - Turn insights into action instantly

✅ Win AI Search - From rankings to recommendations

✅ Double down on video - Video ≠ optional

✅ Create personalised content at scale - From segments to individuals

✅ Boost your productivity - Automate workflows with HubSpot's AI features

🎁 FREE AI Toolkit for Attendees 🎁

Simply sign up to the HubSpot for Startups program here (no purchase required), and get access to our latest Startup AI Toolkit including:

Up to 90% off HubSpot AI + free HubSpot's AI Search Grader
20 prompts to scale your marketing without scaling your team
12 months free of Asana Business
$5000 in AWS Activate Credit
1 Year Free of Make
and more!

Meet the Speakers

Jennifer Lapp - Head of Growth Marketing HubSpot, DACH & LATAM

As an experienced content strategist with extensive expertise in SEO, content marketing, and marketing strategy, she combines analytical thinking with creative vision. Jennifer specializes in demonstrating how AI can transform data into compelling, human-centered stories that drive sustainable growth despite declining traffic trends.

York Karsten - Principal Solutions Engineer at HubSpot

York is specializing in technical sales consulting and strategic qualification processes. He holds multiple HubSpot certifications and is an active community contributor, regularly sharing his expertise through podcasts like "Listen & Grow" and "HubSpot Hangout" as well as industry events. York has a particular focus on AI technologies and helps users optimize their HubSpot workflows with practical, implementable solutions. Before HubSpot, York worked as a customer success manager at Door2Door, where he was responsible for customer support in the public sector.

Fabian Hartmann - Head of HubSpot for Startups, DACH

Fabian leads the HubSpot for Startups program in the DACH region. In his role, Fabian helps startups grow intelligently and sustainably by supporting the development of their go-to-market strategy. Before joining HubSpot, he established a networking platform to connect startups with traditional industries, developed strategic business models for leading sports and leisure companies, and led the marketing and sales team of a Berlin-based B2B tech startup.

Register to Attend

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From Search Crisis to AI Success: 5 Marketing Tactics That Convert