You wouldn’t go to a car website and click the buy button without even seeing the car, would you? Of course not. Large purchases require time for consideration.
The same principle applies for education. You can’t expect anyone to click “apply now” on their first visit to your website. Rather, you need to earn trust by educating and building a relationship with your prospective students and parents.
This is where content, lead nurturing, and marketing automation come into play. In this ebook, we cover how to use these tools to turn first-time website visitors, into enrollment-ready students and parents.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!