HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

Executive Q&A

full funnel marketing

[On Demand Video] HubSpot's VP of Marketing, Jonathan Dick

What is Funnel Marketing and how can I use it effectively?

  • Funnel marketing is a metric-driven, segment-tailored approach to marketing and sales.  It ensures that your business continuously operates to a set of Key Performance Indicators. 
  • In this Q&A, HubSpot VP of Marketing, Jonathan Dick, and Field Marketing Manager, Bridget Zingale, discuss what you need to create effective marketing campaigns at every stage of the funnel, and achieve unprecedented growth.
  • This is your chance to hear from a HubSpot executive, ask questions, and learn from HubSpot's best practices around how to create effective conversion paths. 

Some of the topics covered in the Q&A include:

  • Where do I start?
  • What metrics do I focus on?
  • How do I build a team around this?
  • Common obstacles and how to overcome them.

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