In 2014 the use of infographics for B2B marketing increased in usage by 9% to 52%.*
Infographics are a powerful way of communicating information since they combine both data and visuals - left brain and right brain - thereby making it easier to digest, remember and share information and knowledge.
Marketing is all about storytelling. We attract new customers with valuable and educational content. But an infographic is up to 30 times more likely to be read than an article -- and since it's visual content, it's also 34% more effective in persuading an audience in comparison to verbal presentations alone.**
So how do we go about creating effective infographics that tell our brand story through data visualisation? And how do we promote those infographics to drive real, qualified leads for our sales team?
We collaborated with infographic experts Infogr.am, to show you: