Learn how to make quizzes work for your lead generation and segmentation.
Online quizzes have evolved from BuzzFeed’s popular “Which iconic Harry Styles outfit are you?”-style personality quizzes to political candidate quizzes, marketing quizzes, and even took the top spot as the most read New York Times article of 2013. Quizzes provide interactive, personalized moments that leave the user wanting more, and wanting to share their results with the world.
Today’s consumer self-selects from ad experiences and provides information to tailor marketing to them. By asking questions up front, you’re creating a personalized experience for website visitors and prospects. You’re also providing your sales team with valuable information to help guide introductory conversations without needing to use lengthy forms.
In this guide, you’ll learn how to harness the effective marketing power of online content quizzes to pre- qualify leads and help your marketing and sales teams hit their goals. Jump in!
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