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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

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10 Step Guide to Getting Started With Co-Marketing

How Collaboration Doubles Your Campaign Success

Your ultimate companion for co-marketing success.

  • Co-marketing is all about getting more bang for your buck. In a co-marketing partnership, two or more companies work together on a project with the purpose of sharing in the reward, whether that’s leads, buzz, awareness, or new customers. By leveraging the reach and resources of the partner, the objective is to maximize this reward.
  • Yet, no matter how many marketing campaigns you’ve been a part of, creating content for co-marketing comes with its own unique set of challenges. To pull off a successful campaign, you’ll need top notch organization and project management skills. Thankfully, this guide is here to ensure you don't miss a beat.
  • Inside, you’ll find our Co-Marketing Campaign Checklist for you to refer back to with each campaign. Click on each of the 10 steps for in-depth instructions, insightful examples, and expert tips. This way, you can stay focused on creating engaging content that both of your audiences will love.

This guide will teach you how to:

  • Evaluate your co-marketing goals.
  • Choose your partner and make the connection
  • Brainstorm and delegate the content creation
  • Write your co-marketing agreement
  • Promote your content
  • Evaluate the partnership value

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