Free Go-To-Market Kit: Your Complete Product Launch Strategy Kit

This comprehensive kit provides everything you need to plan, execute, and measure a successful product launch.

  • Proven GTM frameworks and strategies from HubSpot experts

  • Positioning and messaging templates for compelling product stories

  • Launch planning and execution checklists

  • Essential metrics and dashboards to track your success

Featured Image - Go-To-Market Kit

The Strategic Difference Between Success and Failure

Get the resources you need to stand out in a competitive market and drive successful product launches

  • 1 - Content Card

    90% Failure Rate

    According to research, 9 out of 10 business ventures fail, and 10% don't make it past the first year. A strategic GTM approach is often the difference between success and failure.

  • 2 - Content Card

    Complete Planning Suite

    Access 9 essential templates including Product Positioning, Pricing Calculator, Launch Planning, Sales Plan, and Metrics Dashboard to guide your entire launch process.
  • 3 - Content Card

    Expert-Backed Strategy

    Learn directly from HubSpot's GTM experts who have successfully launched numerous products and refined their approach through real market experience.

Frequently Asked Questions

This comprehensive kit includes a detailed Go-To-Market playbook plus nine customizable templates:

• SWOT Analysis Template
• Product Pricing Calculator
• GTM Metrics Dashboard
• Product Positioning Template
• Product Launch Planning Template
• Sales Plan Template
• Product Roadmap Template
• Ideal Customer Profile Template
• Product Deck Slides

Each template is designed to help you implement the strategies outlined in the playbook immediately.

This kit is valuable for product marketers, product managers, marketing leaders, and anyone responsible for bringing products to market. It's suitable for:

• Startups preparing for their first product launch
• Growing companies expanding their product lines
• Established businesses looking to refine their go-to-market approach
• Marketing teams seeking to align with sales and product teams

Whether you're launching a new product or optimizing an existing strategy, this kit provides actionable guidance.

All templates in this kit are provided as Google Docs and Google Sheets that you can easily copy and customize for your specific needs. The playbook provides clear context for when and how to use each template in your go-to-market process.

You can implement these tools regardless of your industry or product type, as they focus on universal principles of successful product launches while allowing for customization to your specific market dynamics.

HubSpot's approach combines strategic thinking with practical execution, informed by our experience launching numerous successful products. Key differentiators include:

• Focus on cross-functional alignment between marketing, sales, and product teams
• Emphasis on customer use cases rather than just product features
• Integration of both qualitative insights and quantitative metrics
• Scalable processes that work for businesses of all sizes

The strategies in this kit reflect lessons learned from HubSpot's own product launches, offering real-world insights rather than just theoretical concepts.

The Go-To-Market Kit includes a comprehensive GTM Metrics Dashboard template that helps you track key performance indicators across different phases of your launch:

• Launch Phase (First 90 Days): Daily active users, conversion rates, customer feedback
• Growth Phase (90-180 Days): Revenue growth, market share, customer acquisition costs
• Optimization Phase (180+ Days): Profitability metrics, market penetration, long-term retention

The playbook also provides guidance on setting appropriate benchmarks and using metrics to drive strategic decisions.

Launch your product with confidence using HubSpot's proven Go-To-Market strategy

Get immediate access to our comprehensive playbook and nine essential templates to plan, execute, and measure your next product launch.