What's inside:
- Advice on using search campaigns to generate high-quality leads, A/B test, find new keywords, and gather audience data
- Insights on picking the right keywords, creating effective audiences, improving your quality score, and setting up pay-per-click (PPC) bidding
- Steps on creating your Google Ads strategy, from developing a keyword strategy to writing ad copy to using ad assets
- Tips on leveraging generative artificial intelligence to improve your Google Ads performance
- Metrics to help you measure success and analyzing Return on Ad Spend (ROAS)
- Instructions on claiming $500 in ad credits with HubSpot and Google