HubSpot_logo semrush-logo-200

The Ultimate Google Ads PPC Kit

  • Creating an excellent Google Ad is about more than writing snappy copy. It's a mix of art and science that focuses on the right keywords, the right budget, the right pay per click rate, and artful copy that answers your audience's search questions. We brought together the experts at SEMrush to give you a step by step strategy around creating successful Google Ads. You'll learn the foundation of paid search—the difference between paid and organic, what a quality score is, how to find keywords, test landing pages, and more.
  • Paid search can be incredibly complex, but it's also a huge opportunity for iteration and optimization. Aside from the foundational information around paid search, we're also bringing you templates that you can use to organize your Google Ads efforts, as well as report on their success and iterations. In this kit, we've included a checklist for setting up your Google Ads, to make sure that you don't miss an optimization in the process. When setting up ads, you'll want to bookmark this piece so you can come back to the best practices and the "why's" time and time again. 

You'll learn all about:

  • PPC bidding—determining what is a good pay per click rate
  • Setting up and optimizing your ad budget
  • The art of finding new keywords
  • Using templates (included) to report on campaigns
  • Using PPC checklists (included) to optimize campaigns
  • How to test landing pages for a higher conversion rate

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

I'm Ready to Download!

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide to us with the following partners, who will use your information for similar purposes: SEMrush. You can unsubscribe from communications from HubSpot at any time. For more information, check out HubSpot's Privacy Policy. To unsubscribe from SEMrush's communications, see SEMrush's Privacy Policy.