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How to Use Google AdWords

How to Use Google AdWords

A Beginner’s Guide to PPC Advertising

Learn how to use Google AdWords to drive more leads and customers for your business.

  • This guide is designed to provide you with a basic introduction to paid search and to give you a fundamental understanding of how to use paid search to drive more leads and customers for your business.

  • This guide explains what paid search is (and how it differs from organic search), how it works, different ways you can use paid search, campaign strategy tips, and finally, how to measure the effectiveness of your campaign.
  • This ebook focuses on Google AdWords specifically, though there are many search engines that support paid search campaigns. Once you have a solid understanding of Google's tool, you'll be in a good position to understand how the other search engines work.

This free PPC guide will show you how to:

  • Leverage PPC to maximize your inbound marketing efforts
  • Create highly relevant keywords, ads, and landing pages
  • Recognize keyword match types and when to use them
  • Structure your account and set budgets
  • Optimize ad copy to maximize clicks
  • Calculate essential metrics for measuring success

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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