Grow with HubSpot Auckland

Free Inbound Marketing and Sales Masterclass
Wednesday, 3 October 2018


in this Inbound Marketing and Sales Masterclass

There’s no doubt that you have ambitious growth plans for your business this year, but is your inbound marketing and sales strategy set up to propel you towards meeting (and hopefully exceeding) those goals?

Join over 400 of your peers as marketing and sales experts teach you inbound methodologies to grow your business online. In a day, you’ll learn how to create a robust inbound marketing and sales strategy to attract, convert, close and delight your prospective customers.

We’ll cover…

Marketing Tactics

Marketing in a technology-driven age is continually evolving and changing, and it's difficult to keep up with what works and what doesn't. We'll teach you how to navigate through the myriad of techniques and identify the most effective ones to set your business up for success.

Sales Strategies

The way people buy has changed, and the customer is now in control of the buying process. Salespeople are tasked with not only being experts on their product, but also being able to solve business problems with valuable customer insights. We'll show you the inbound sales techniques that can help you meet the needs of this digitally-empowered customer.

In-Person Advice

With HubSpotters available on the day, you can chat in-person about the marketing and sales strategies you currently use, and discover how HubSpot can add value to help you meet your goals. You'll also have the opportunity to learn more about our wide range of tools that can enable you along your inbound journey.


Meet people in similar sales and marketing roles who will act as your sounding board for years to come. Succeeding with inbound is easier (and more fun) when you share your successes and challenges with peers, so use this opportunity to network!

Watch the Highlights from 2017


More speakers to be announced soon!

  • Elissa Hudson

    Elissa Hudson


    Senior Marketing Manager

  • Kat Warboys

    Kat Warboys


    Senior Marketing Manager

  • Casey McGaw

    Casey McGaw


    Customer Success Manager

  • Emma Hogan

    Emma Hogan


    ANZ Sales Manager
    Agency Partner Program

  • Marilia Adamson

    Marilia Adamson


    Channel Consulting Manager

  • Ryan Watkins

    Ryan Watkins


    Director and Founder

  • Priscila Bernardes

    Priscila Bernardes


    Head of Sales and Marketing


Agenda is subject to change

  • 8:00 am - 9:00 am - Registration & Welcome Coffee

    Sign in and grab some coffee and snacks! Meet some of your fellow marketers and salespeople before we get started.


    9:10 am - 9:40 am - The Changing Face of Business Growth by Kat Warboys, HubSpot

    Your customers will never be satisfied. The way you attract, convert and delight them needs to be constantly changing to meet their needs. We'll cover how to adapt your marketing, sales and customer service strategies to be aligned with your customers' needs. 


    9:40 am - 10:20 am - How to Build a Winning Content Strategy in 2018 by Elissa Hudson, HubSpot

    How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this. Learn how you should be thinking about content creation to be successful in 2018 and beyond.


    10:20 am - 10:50 am - How to Win Friends and Influence (Sales) People by Kat Warboys, HubSpot

    As a marketer, your job doesn't stop with the number of leads generated - you need to make sure those leads are turning into revenue. To do that, you need to work closely with your sales team to set goals and expectations around how they'll follow up with those leads. Learn the framework for sales and marketing alignment, and why sales productivity should be a priority for marketers.



    10:50 am - 11:20 am - Coffee Break

    Refuel with some coffee and tea, network with your neighbours and meet with the Hubspot team. We're here to answer any questions you might have.


    11:20 am - 11:50 am - How to Turn Your Customers Into Your Best Marketing Channel by Marilia Adamson, HubSpot

    The hard truth is, consumers don't respond to marketing like they used to. Today, people trust the recommendations from their friends, family and your existing customers more than they trust your sales and marketing. It isn't easy to adapt, but there are opportunities for huge growth for those that do. Find out how to turn your happy customers into your next big marketing channel.


    11:50 am - 12:30 pm - Panel: Future of Business Growth

    We’ll be bringing a handful of our speakers back on stage to join us in a discussion about the future of business growth. From Marketing, Sales and Services, our panelists will speak to how you can adapt and grow to succeed in today’s business environment. and beyond.


    12:30 pm - 1:30 pm - Closing Remarks and Networking Lunch 

    We'll round-up everything you've learned and provide a few extra tips and hacks for building an inbound strategy that transforms the growth of your business, both on the marketing and sales side. Then it's your chance to meet everyone else in the room -- including HubSpotters -- and make some connections that will support you on your inbound journey. 



  • 1:00 pm - 1:30 pm - Optional: HubSpot Product Demo (Marketing and Sales Tools) 

    See the HubSpot marketing and sales software in action in this live demo. This is your chance to ask questions about HubSpot's tools and features. 


    1:30 pm - 2:30 pm - Optional: Grow Your Agency with the HubSpot Partner Program

    HubSpot's Partner Program is for agencies of all sizes that want to grow their businesses by providing clients with exceptional inbound marketing and sales services. This session will show you how you can get started and how you can make the program work for you. 

    You will also get the chance to hear from one of our top agency partners on how they attract and close new clients, retain existing clients for longer, and how they grow their team with the HubSpot Partner Program. 


    1:30 pm - 2:30 pm - Optional: Quick Wins with HubSpot's Free Tools (Marketing, Sales & CRM)

    You'll be hearing a lot from our speakers about how to overcome growth challenges, but what does that look like in practice? In this session, HubSpot experts will show you how to start generating leads today and how to optimise the setup of the CRM using our free tools. Learn best practices and get advice on how you can turn your website into an engine for new business without spending a cent!





Level 4, SKYCITY Convention Centre
88 Federal St, Auckland 1010

Level 4, SkyCity Auckland Convention Centre

88 Federal St, Auckland 1010,

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Level 4, SkyCity Auckland Convention Centre

88 Federal St, Auckland 1010


[FREE EVENT] 8:00am - 2:30pm, Wednesday, 3 October 2018