8:00 am - 9:00 am - Registration & Welcome Coffee
Sign in and grab some coffee and snacks! Meet some of your fellow marketers and salespeople before we get started.
9:10 am - 9:40 am - The Changing Face of Business Growth by Kat Warboys, HubSpot
Your customers will never be satisfied. The way you attract, convert and delight them needs to be constantly changing to meet their needs. We'll cover how to adapt your marketing, sales and customer service strategies to be aligned with your customers' needs.
9:40 am - 10:20 am - How to Build a Winning Content Strategy in 2018 by Elissa Hudson, HubSpot
How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this. Learn how you should be thinking about content creation to be successful in 2018 and beyond.
10:20 am - 10:50 am - How to Win Friends and Influence (Sales) People by Kat Warboys, HubSpot
As a marketer, your job doesn't stop with the number of leads generated - you need to make sure those leads are turning into revenue. To do that, you need to work closely with your sales team to set goals and expectations around how they'll follow up with those leads. Learn the framework for sales and marketing alignment, and why sales productivity should be a priority for marketers.
10:50 am - 11:20 am - Coffee Break
Refuel with some coffee and tea, network with your neighbours and meet with the Hubspot team. We're here to answer any questions you might have.
11:20 am - 11:50 am - How to Turn Your Customers Into Your Best Marketing Channel by Marilia Adamson, HubSpot
The hard truth is, consumers don't respond to marketing like they used to. Today, people trust the recommendations from their friends, family and your existing customers more than they trust your sales and marketing. It isn't easy to adapt, but there are opportunities for huge growth for those that do. Find out how to turn your happy customers into your next big marketing channel.
11:50 am - 12:30 pm - Panel: Future of Business Growth
We’ll be bringing a handful of our speakers back on stage to join us in a discussion about the future of business growth. From Marketing, Sales and Services, our panelists will speak to how you can adapt and grow to succeed in today’s business environment. and beyond.
12:30 pm - 1:30 pm - Closing Remarks and Networking Lunch
We'll round-up everything you've learned and provide a few extra tips and hacks for building an inbound strategy that transforms the growth of your business, both on the marketing and sales side. Then it's your chance to meet everyone else in the room -- including HubSpotters -- and make some connections that will support you on your inbound journey.