Grow with HubSpot Sydney: On-Demand Recordings, Slides and Resources

Marketing & Sales Has Changed by James Gilbert, HubSpot

The old playbook is broken; your customers no longer research and buy in the same way they did 10+ years ago, so why market and sell to them like nothing's changed? We'll cover how to adapt your marketing and sales strategy to become more inbound, and ultimately more aligned with your future customers' needs.
 

A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot 

Marketing is changing at a faster rate than ever before. We've seen a huge shift in the way that consumers interact with technology and some fundamental developments in the technology itself. From the dominance of Amazon through to the dramatic increase in connected data, this talk will explore the impact that all these changes in consumer behaviour and technology have on the way that marketers should be thinking about their future strategies. 
 

 

How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot

Filled with tools, tips and tricks for smarter content marketing, we'll walk you through how content can make a difference to your business's bottom line. We'll look at what type of content you should be creating (and for who) to increase the number of people discovering and engaging with your brand online. 
 

How I Became a Global Influencer in My Industry on a $10 Budget - by Jeff Bullas, jeffbullas.com 

The ultimate goal of any top-of-funnel marketing is to build a brand that resonates with your audience. Of course, you can't do that without creating remarkable content, whether that's on your website, or other channels. Becoming a 'thought leader' or influencer that your target market knows and trusts paves the way for business success across marketing and sales. In this session, industry influencer Jeff Bullas gives actionable tips and advice on how to do just that, based on his own learnings.

  

Choosing Topics Over Keywords and Launching a New Content Strategy by Marilia Salvia-Teixeira and Kaitlin Stoddard, HubSpot

There's been a shift in the way Google is sourcing the best content based on what a person is searching for. This session will focus on how you need to leave your keyword obsession behind and make a fundamental shift towards focusing on core topics for content creation and SEO.

How to Turn Your Web Traffic Into Leads & Customers by James Gilbert, HubSpot

Once you've attracted all those new visitors, how can you convert those people into subscribers, leads and people who regularly interact with your brand? This session covers key tactics to increase your conversion rates using lead nurturing and automation in an effective, impactful way.  
 

How Canva Grew 25x in the Last 2 Years - by Andre Pinantoan, Canva 

Companies that experience growth like Canva's are one-in-a-million. Learn how this Sydney-based graphic design software start-up grew 25x over the past two years from the man who lead the charge.
 

Pairing Content with Context to Drive Conversions by Brent Claremont and Varun Bhandarkar, HubSpot 

Get a crash course in email marketing automation, lead nurturing and conversion rate optimisation from HubSpotters that teach it to our customers every day. You don't need to be familiar with HubSpot for this session -- you can apply these tips and tricks no matter what tools you're using. 

How to Build an Effective Sales Funnel by Bringing Marketing & Sales Together by Kat Warboys, HubSpot

So you've nailed the attracting and converting stages, but how do you qualify your leads to a point where you can close them into becoming customers? We'll cover how you can get your leads to a stage where they actually want to speak to sales. Yep... you heard us right. 
 

Empowerment, Not Alignment: Why Marketing Should Focus on Empowering Sales Teams by Ben Eatwell, LinkedIn

LinkedIn's Head of ANZ Marketing, Ben Eatwell, not only focuses on generating new leads for the company in his day-to-day, but he's also an expert on bringing LinkedIn's sales and marketing teams together to make sure those leads don't go to waste. Learn how you can do the same to improve your business's bottom line, and ensure all those leads you're generating have an impact on your company's bottom line.
 

Customer Spotlight with Gayle Brimble and Kim Horner, Australian Institute of Fitness 

The Australian Institute of Fitness faced several marketing and sales challenges before engaging HubSpot, where disjointed systems, minimal lead tracking and little communication between teams was the order of the day. As a result, the company wasn’t reaching its true potential.

In this panel, learn how they're using HubSpot to create a cohesive customer journey to align marketing and sales, supercharge their leads, boost conversions and revenue, and save tens of thousands in operational costs.
 

Future of Marketing Panel with HubSpot, Canva and LinkedIn

As a modern marketer, you know the digital landscape is constantly changing. To help guide you through upcoming changes, we've gathered marketers from Canva, LinkedIn and HubSpot to discuss what the future of marketing looks like. The session will explore questions on every marketer's mind including the following: 

• What emerging channels will be the most important? 
• How should companies balance organic and paid tactics? 
• How can companies adapt to an increasingly mobile landscape? 
• What AI advancements will be the most prevalent?