How to Build an Effective Sales Funnel by Bringing Marketing & Sales Together by Kat Warboys, HubSpot
So you've nailed the attracting and converting stages, but how do you qualify your leads to a point where you can close them into becoming customers? We'll cover how you can get your leads to a stage where they actually want to speak to sales. Yep... you heard us right.
Empowerment, Not Alignment: Why Marketing Should Focus on Empowering Sales Teams by Ben Eatwell, LinkedIn
LinkedIn's Head of ANZ Marketing, Ben Eatwell, not only focuses on generating new leads for the company in his day-to-day, but he's also an expert on bringing LinkedIn's sales and marketing teams together to make sure those leads don't go to waste. Learn how you can do the same to improve your business's bottom line, and ensure all those leads you're generating have an impact on your company's bottom line.
Customer Spotlight with Gayle Brimble and Kim Horner, Australian Institute of Fitness
The Australian Institute of Fitness faced several marketing and sales challenges before engaging HubSpot, where disjointed systems, minimal lead tracking and little communication between teams was the order of the day. As a result, the company wasn’t reaching its true potential.
In this panel, learn how they're using HubSpot to create a cohesive customer journey to align marketing and sales, supercharge their leads, boost conversions and revenue, and save tens of thousands in operational costs.