How to Build an Effective Content Strategy in 2018 by Elissa Hudson, HubSpot
How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this. Learn how you should be thinking about content creation to be successful in 2018 and beyond.
How to Remove the Chaos from your Campaign by David McCoy, Slack and Kat Warboys, HubSpot
If you're a marketer, you'll know how stressful running a campaign can be. You're working across different departments to pull all the pieces together, playing project manager and marketing strategist all at once.
As a result, coordination can often be the toughest aspect of your role. Slack and HubSpot share tried and tested ways of working to alleviate communication pains so you can execute a winning marketing strategy.
How to Turn Your Customers Into Your Best Marketing Channel by Jonathan Williams, HubSpot
The hard truth is, your customers don't need you like they used to. Today, people trust the recommendations from their friends, family and your existing customers more than they trust your sales and marketing. It isn't easy to adapt, but there are huge opportunities if you do. Find out how to turn your happy customers into your next big marketing channel.
How Xero Scaled Without Losing Sight of Their Customers by Penny Elmslie, Xero
Xero has evolved from a small agile startup to fast becoming a global enterprise. Penny Elmslie shares how Xero's marketing has transformed yet still has always held true to the original guiding principle of 'loving our customers.'
How to Put the Customer at the Centre of Your Sales Process by Graham Hawkins, SalesTribe
The way consumers research and purchase has dramatically changed, and so should the way you sell. Cold calling and interuptive methods are no longer working.
How to Win Friends and Influence (Sales) People by Kat Warboys, HubSpot
As a marketer your job doesn’t stop with the number of leads generated -- you need to make sure those leads are turning into revenue. To do that, you need to work closely with your sales team to set goals and expectations around how they'll follow up with those leads. Learn the framework for sales and marketing alignment, and why sales productivity should be a priority for marketers.
Content Crisis: How Your Customers Will Save Your Arse by Jules Lund, Tribe
Just a few years ago, in TV, radio, print and out of home, marketers could engage millions with a handful of visual assets. Yet survival in digital advertising requires COUNTLESS variation. Brands are caught off guard and existing creative solutions fall short. Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalisation. So what’s the solution? Join TRIBE Founder Jules Lund as he deep-dives into the fastest growing creative solution on the planet.
Failure Forum: Marketing Lessons Learned on the Road to Success moderated by Tony Eades, BrandManager with ResMed, EzyPay, Employment Hero
Most marketers have a tendency to play it safe. Make small improvements, but don’t shake things up too much. But that’s how great companies become mediocre. Join four seasoned marketers for a candid discussion about their biggest failures and most valuable lessons. You’ll leave with a fresh perspective on how to approach risk, how to learn from failure and how to strategise for success.