Grow with HubSpot Sydney: On-Demand Recordings, Slides and Resources

From the live event on 21st June 2018

You'll Get Access To...

Download the slides and get access to the on-demand recordings!

  • The Changing Face of Business Growth by James Gilbert, HubSpot

    Your customers will never be satisfied. The way you attract, convert and delight them needs to be constantly changing to meet their needs. We'll cover how to adapt your marketing, sales and customer service strategies to be aligned with your customers' needs.

     

    2028: Data, Trust and the Internet of the Future by Matthew Barby, HubSpot

    Since the dawn of the internet, we witnessed the expansion and simplification of communications. The web created new access to information and commerce, and over time we’ve seen the proliferation of personalisation. Investments in AI have accelerated the speed at which a solution is delivered to a problem, as well as offering a greater experience for consumers.

    Things are starting to change though. The dynamic of trust is shifting, ownership of data is coming into question, and a whole new breed of business is on the horizon. What do the next 10 years have in store for us, and how will it change the way we do business?

     

  • How to Build an Effective Content Strategy in 2018 by Elissa Hudson, HubSpot

    How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this. Learn how you should be thinking about content creation to be successful in 2018 and beyond. 

     

     

    How to Remove the Chaos from your Campaign by David McCoy, Slack and Kat Warboys, HubSpot

    If you're a marketer, you'll know how stressful running a campaign can be. You're working across different departments to pull all the pieces together, playing project manager and marketing strategist all at once.

    As a result, coordination can often be the toughest aspect of your role. Slack and HubSpot share tried and tested ways of working to alleviate communication pains so you can execute a winning marketing strategy.  

     

     

    How to Turn Your Customers Into Your Best Marketing Channel by Jonathan Williams, HubSpot

    The hard truth is, your customers don't need you like they used to. Today, people trust the recommendations from their friends, family and your existing customers more than they trust your sales and marketing. It isn't easy to adapt, but there are huge opportunities if you do. Find out how to turn your happy customers into your next big marketing channel.

     

    How Xero Scaled Without Losing Sight of Their Customers by Penny Elmslie, Xero

    Xero has evolved from a small agile startup to fast becoming a global enterprise. Penny Elmslie shares how Xero's marketing has transformed yet still has always held true to the original guiding principle of 'loving our customers.'

     

    How to Put the Customer at the Centre of Your Sales Process by Graham Hawkins, SalesTribe

    The way consumers research and purchase has dramatically changed, and so should the way you sell. Cold calling and interuptive methods are no longer working.

     

    How to Win Friends and Influence (Sales) People by Kat Warboys, HubSpot

    As a marketer your job doesn’t stop with the number of leads generated -- you need to make sure those leads are turning into revenue. To do that, you need to work closely with your sales team to set goals and expectations around how they'll follow up with those leads. Learn the framework for sales and marketing alignment, and why sales productivity should be a priority for marketers.

     

    Content Crisis: How Your Customers Will Save Your Arse by Jules Lund, Tribe

    Just a few years ago, in TV, radio, print and out of home, marketers could engage millions with a handful of visual assets. Yet survival in digital advertising requires COUNTLESS variation. Brands are caught off guard and existing creative solutions fall short. Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalisation. So what’s the solution? Join TRIBE Founder Jules Lund as he deep-dives into the fastest growing creative solution on the planet.

     

    Failure Forum: Marketing Lessons Learned on the Road to Success moderated by Tony Eades, BrandManager with ResMed, EzyPay, Employment Hero

    Most marketers have a tendency to play it safe. Make small improvements, but don’t shake things up too much. But that’s how great companies become mediocre. Join four seasoned marketers for a candid discussion about their biggest failures and most valuable lessons. You’ll leave with a fresh perspective on how to approach risk, how to learn from failure and how to strategise for success.

     

     

  • Quick Wins with HubSpot Free (Marketing)

    You'll be hearing a lot from our speakers about how to overcome growth challenges - but what exactly does that look like in practice. In this in-depth workshop, our resident HubSpot experts will show you how to start generating leads today using our free tools. Learn best practices from our strategist and get advice on how you can turn your website into an engine for new business without spending a cent! 

     

    Quick Wins with HubSpot Free (Sales, CRM)

    You'll be hearing a lot from our speakers about how to overcome growth challenges - but what exactly does that look like in practice. In this in-depth workshop, our resident HubSpot experts will show you how to optimise the setup of the CRM, ensuring that your sales process aligns with the platform. This is your chance to get strategic tips to help you avoid common sales management pitfalls and learn best practices that will improve your overall sales efficiency and performance. This session will run in the below times: 


     

    Grow Your Agency with the HubSpot Partner Program

    HubSpot's Partner Program is for agencies of all sizes that want to grow their businesses by providing clients with exceptional inbound marketing and sales services. This session will show you how you can get started and how you can make the program work for you. 

     
     

    HubSpot for Start Ups

    Discover how HubSpot can help your startup grow with our marketing, sales and CRM software, plus education and support. You'll also learn how eligible startups can save up to 90% off the cost.  


     

     

  • Australia HubSpot Customer of the Year Award 

    Hear inspirational stories of marketing and sales success from our three finalists for the Australia HubSpot Customer of the Year Award. Join us and learn what's worked for their marketing and sales teams, followed by the winner's announcement and a Q&A about their growth strategies. 

     

    Survive and Thrive: How to Future-Proof Your Career and Company by Matthew Barby, HubSpot with Xero, Tribe and SalesTribe

    We'll be bringing a handful of our guest speakers back on stage to join us in a discussion about the skills needed for future growth. From Marketing, Sales and Services, our panelists will speak to how they, as a business and as an individual, have adapted and grown to succeed in their career.
     

    Closing Remarks and Event Close by James Gilbert, HubSpot

    We'll round-up everything you've learned and provide a few extra tips and hacks for building an inbound strategy that transforms the growth of your business, both on the marketing and sales side. 

KEYNOTE & GUEST SPEAKERS

  • Matthew Howells-Barby

    Matthew Howells-Barby

    “HubSpot”

    Director of Acquisition

  • Jules Lund

    Jules Lund

    “HubSpot”

    Founder

  • Penny Elmslie

    Penny Elmslie

    “HubSpot”

    Small Business Director

  • David McCou=y

    David McCoy

    “HubSpot”

    Account Executive

  • Graham Hawkins

    Graham Hawkins

    “HubSpot”

    Founder and CEO

  • Tony Eades

    “BrandManagert”

    CEO and Director

  • Cat Prestipino

    Cat Prestipino

    “Employment

    Chief Marketing Officer

  • James Foster

    James Foster

    “Ezypay”

    Chief Operating Officer

  • Matt Shaw

    Matt Shaw

    “ResMed”

    Senior Manager, Digital Marketing and Ecommerce

HUBSPOT SPEAKERS

  • James Gilbert

    James Gilbert

    “HubSpot”

    APAC Marketing Director

  • Jonathan Williams

    Jonathan Williams

    “HubSpot”

    Head of Marketing

  • Elissa Hudson

    Elissa Hudson

    “HubSpot”

    Senior Marketing Manager

  • Kat Warboys

    Kat Warboys

    “HubSpot”

    Senior Marketing Manager

  • Cindy Huang

    Cindy Huang

    “HubSpot”

    Customer Success Manager

  • Casey McGaw

    Casey McGaw

    “HubSpot”

    Customer Success Manager

  • Emma Hogan

    Emma Hogan

    “HubSpot”

    Sales Manager, Agency Partner Program, ANZ

  • sg-defaults_testimonial-avatar-1.svg

    Dave O'Connor

    “HubSpot”

    ANZ Sales Manager

  • Angus McDonald

    Angus McDonald

    “HubSpot”

    ANZ Sales Manager

Register For Access

To the video recordings, slides, and resources