In recent years as a marketer, you’ve probably heard and used the term ‘growth hacking’. But what exactly is growth hacking, and how is it different from plain old ‘marketing’? Let's be honest, we were skeptical at first too, was this just another buzz word to describe marketing?
In fact, growth hacking is marketing, it's just a different type of marketing, using a different set of skills, tools and tactics from a traditional marketer. As opposed to focusing on a host of separate goals and KPIs, growth hackers have one obsessive, singular goal: growth.
This guide will help you navigate the complex world that of growth hacking. We’ll go over everything from how to develop an experimental funnel, measuring the success of your growth strategy and some real-life examples.