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2017 Marketing Experiment Templates

Accelerate your growth this year with experiment-driven marketing

How to Use Experiments to Fuel Marketing Growth

  • Every company wants to grow their user base or their revenue—fast. As a result, a lot of companies will turn to growth driven marketing to drive results, hoping to uncover a secret hack or tactic that will skyrocket their growth.

  • The truth is, there is no silver bullet to success. Growth marketing is about running experiments, analysing results, and iterating quickly. Real, sustainable growth is the result of establishing a strong, scalable growth process.

  • Our templates are the base on which to build your growth experiment system. To help you plan and manage your experiments, we've outlined the processes for prioritisation, implementation and measurement of results. 

Use these templates to:

  • Brainstorm ideas & build a backlog.
  • Prioritise ideas using the PIE method.
  • Design the steps needed to turn an idea into an experiment.
  • Record results & plan next steps.

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