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Spotlight Webinar

Unified vs. Siloed: The Ultimate GTM Showdown

October 9, 2025 at 2PM EST

See the data. Watch the difference.

Join Ashfaq Mohiuddin (VP of Data at HubSpot) and GTM experts from Salted Stone as they stage live controlled experiments comparing siloed vs. unified campaign execution.

Fragmented GTM execution slows teams down, creates data gaps, and makes proving ROI nearly impossible. Register to watch, in-real-time, HubSpot Go To Market data leaders go through how they plan, run, and report to stakeholders in sales, marketing and service all while staying in the same system of records by leveraging HubSpot’s Smart CRM, Marketing Hub, and Marketing Studio.

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What You'll Learn

Cut Through the Chaos of Disconnected Tools

Uncover why fragmentation fails—exposing everything from reporting delays to inefficiencies that slow teams down and drag campaign velocity.

Experience a Unified Campaign Demo

Watch how HubSpot’s Smart CRM, Marketing Hub, and Marketing Studio work to execute a campaign without the usual tool-switching overhead.

Analyze Real Performance Outcomes

Compare measurable KPIs side-by-side, from faster time-to-launch to stronger conversion rates, and understand the direct business impact of unification.

Learn from Customer Anecdotes

Hear from companies who transformed their GTM, improved alignment, and drove measurable growth with HubSpot’s unified platform.

Your Speakers

AI made easy

See for yourself why customers trust HubSpot.

  • Danielle Pakradooni

    Marketing Studio is like a shared whiteboard for campaign planning. At Crunch, we open 100+ gyms a year—so we need a clear, flexible way to map everything out as a team in one place.

    Danielle Pakradooni

    VP Signature and Brand Marketing

    Crunch Fitness

  • Jay Baumgardner

    I used to storyboard campaigns on my iPad. Now, I use Marketing Studio’s canvas the same way. It helps me visualize, stay creative, and build campaigns that feel connected.

    Jay Baumgardner

    Marketing Manager

    Clearwing

FAQs

Frequently Asked Questions

Marketing leaders, GTM operators, and decision-makers evaluating HubSpot for unification.

No problem! Go ahead and register, and if you can’t make it, we’ll send you the on-demand recording so you can watch it anytime.

Not at all. All are welcome! While this session will cover some of HubSpot's latest product roll-outs, there will also be best practice frameworks to apply to your team no matter what your current techstack looks like.

Yes, we've reserved time for Q&A at the end of the webinar. You can submit questions throughout the presentation, and our panel of experts will address as many as possible. For questions we don't have time to answer live, we'll follow up individually after the event.

Not at all. The GTM Performance Lab is open to everyone. While we’ll show live experiments using HubSpot’s unified platform, the lessons can apply regardless of what tools you use today

Nope. Whether you’re in marketing, operations, sales, or leadership, the takeaways are built to help anyone responsible for driving growth. The sessions focus on solving universal challenges—like speeding up campaigns, improving data quality, and proving ROI—that cut across teams and roles.

Yes! Once you register, we’ll share curated resources to help you get up to speed—like our latest Spotlight launches and case studies from companies that eliminated silos,. You don’t need to do homework, but if you want to dive in early, we’ve got you covered.