Applications open

HubSpot for Startups
Go-to-Market Bootcamp

Turn founder-led sales into a repeatable GTM engine in 2 weeks. A hands-on bootcamp for early-stage startups to build pipeline, define ICP, and launch scalable outreach - inside HubSpot.

Key Dates: May 18th - May 29th Applications close: May 15th (Midnight, IST)

Apply now

Bootcamp Overview

Most early-stage founders reach the same inflection point: the product is live, early traction exists, but growth remains inconsistent. There's no repeatable process, no clear system - just founder effort filling the gaps.

The GTM Bootcamp, by HubSpot for Startups in partnership with Vajra Global, is designed to change that. This is a fully funded, two-week programme - at no cost to you. What we ask is that you show-up and commit to the work.

Through live workshops, on-demand resources, and a 24/7 expert-led support channel, you'll build a structured, scalable GTM foundation that can set your business up for long-term success.

Who this is for: Pre-Series A/Bootstrapped founders and senior operators across APAC who are not existing customers of HubSpot are welcome to apply. We will prioritise applicants who have launched an MVP and either have early revenue or pre-seed/seed funding. Ultimately, this is for ambitious founders who recognise that the window to build their GTM foundation right is now.

Seats are limited and acceptance is not guaranteed. You must be a member of our free startup program before submitting your application.

Week 1

A 90-minute deep dive into building a lead generation engine that runs on system, not instinct.

Here's what you'll work on:

ICP Definition — characteristics of your highest-value customers
Current Lead Generation — reviewing existing sources and gaps
High-Intent Signals — website visits, event participation, engagement behaviour, market signals
ICP Segmentation — by industry, company size, geography, and growth stage
Lead Sourcing Strategies — inbound (content, events, SEO) and outbound
Data and Enrichment Tools — improving lead quality and accuracy
Personalisation and Outreach — engaging ICP leads at scale.

Week 2

Week 2 moves from strategy to execution showing you exactly what a best-in-class GTM engine looks like in practice, from lead flow to investor-ready reporting. By the end, you'll have a clear blueprint for an always-on system and a roadmap to implement it. Here's what you'll work on:

What does best in class look like — debriefing a functioning GTM Engine
Blueprinting the Always-On Engine — visualising a lead's path from LinkedIn ad to closed deal
Live Build — The Zero-Touch Lead Flow
Reporting for Investors — custom dashboards that Series A investors look for
The GTM Sprint Offer — overview of the Pro-Migration Roadmap audit

Between sessions, you’ll be working on implementation — supported by experts, the HubSpot team and your cohort of founders who are on a similar journey to yours.

FAQs

Applications are open.

Applications are reviewed and accepted on a rolling basis.
Deadline to apply: May 15th (Midnight, IST)

Apply now

HubSpot for Startups Go-to-Market Bootcamp

Bootcamp Overview

Seats are limited and acceptance is not guaranteed. You must be a member of our free startup program before submitting your application.

Week 1

Generating ICP Leads - Building a Predictable Lead Generation Engine (90 mins)

Week 2

From Chaos to Revenue - Architecting Your 2026 GTM Engine for Series A Readiness

Between sessions, you’ll be working on implementation — supported by experts, the HubSpot team and your cohort of founders who are on a similar journey to yours.

FAQs

Do I need a HubSpot account before applying?

Is there a cost to participate?

How are applications assessed?

Will sessions be recorded?

Applications are open.

HubSpot for Startups
Go-to-Market Bootcamp