More than 60% of partner teams are now measured on pipeline performance. But 70% receive no formal enablement, 83% still run partner revenue on spreadsheets, and attribution confidence averages 3.1 out of 5.

The gap between accountability and execution is where most ecosystems stall.

This definitive guide, with a foreword by Jay McBain is built from first-party survey data, insights from 30,000+ companies in the Crossbeam network, and on-the-ground perspectives from partnership leaders — maps exactly where the profession stands today and what it takes to win from here.