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The Guide to User-Generated Content

A Playbook for Ecommerce Marketers

Leverage user-generated content to improve your conversion rates.

  • From reviews to social media, user-generated content is everywhere.

    For ecommerce marketers, it represents an opportunity to increase the authenticity of your marketing by facilitating a conversation between your prospective and current customers.

  • User-generated content makes your marketing more relevant, more remarkable, and more relatable to your potential customers, and will help you build that relationship with them long after the check-out.
  • With this guide, you’ll learn how user-generated content powers your marketing strategy, examples of user-generated content done right, and mistakes to avoid as you develop your strategy.

    You’ll be left with best practices and actionable takeaways to start incorporating user-generated content into your strategy in no time.

With this guide, you'll learn:

  • How User-Generated Content Powers Your Inbound Strategy
  • How to Get Started With User-Generated Content in Ecommerce
  • Great User-Generated Content Examples from Ecommerce Sites
  • User-Generated Content Mistakes to Avoid

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