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Optimize the Past: The Secret to Doubling Blog Traffic & Leads

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Learn how to get 100% more traffic and leads with historical blog optimization

Leverage historical optimization to elevate blog traffic and lead generation.

Historical optimization means updating and optimizing your "old" blog content so it's fresh, up-to-date, and has the ability to generate even more conversions and organic search traffic than it already does.

If you're an experienced blogger who's tasked with growing and scaling the results you generate from your blog, historical optimization is something you need to care about.

As a result of ongoing historical optimization, HubSpot has been able to generate a ton more traffic and value from blog content we've published in the past. We've more than doubled the number of monthly leads generated by the old posts we've optimized. We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%.

Download Optimize the Past to learn our strategies for refreshing old blog content and seeing growth in traffic and leads.

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Start earning more traffic with a historical optimization strategy.