Historical optimization means updating and optimizing your "old" blog content so it's fresh, up-to-date, and has the ability to generate even more conversions and organic search traffic than it already does.
If you're an experienced blogger who's tasked with growing and scaling the results you generate from your blog, historical optimization is something you need to care about.
As a result of ongoing historical optimization, HubSpot has been able to generate a ton more traffic and value from blog content we've published in the past. We've more than doubled the number of monthly leads generated by the old posts we've optimized. We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%.
Download Optimize the Past to learn our strategies for refreshing old blog content and seeing growth in traffic and leads.
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!