How Best In Class Companies Build Customer Loyalty

Calendly and HubSpot came together to give you an actionable guide on building customer loyalty and retention.

This in-depth guide includes:

Three checklists for marketers, salespeople, and customer support reps to improve their processes
Actionable steps to improve your customer relationships and increase retention
Tips on empathizing with your customer experience
Details on how sales teams impact customer relationships
Examples from McKinsey on building customer satisfaction
Common breakdowns in marketing and sales processes that inhibit customer loyalty
Guides for teams investing in great customer relationships

Building customer loyalty is a task across marketing, sales, and customer support teams.

Marketing, sales, and customer success teams are more focused than ever on creating better customer experiences. Brands that put customers first and treat them with empathy improve their chances of winning and keeping their business. Why, then, do so many teams still struggle to build great relationships that drive revenue and retention?

Measuring team goals individually causes many organizations to miss the big picture: creating consistent relationships with customers that prioritizes their experience. Every touchpoint, from the first meeting through renewal (and beyond) impacts the relationship with your brand. Clear, cohesive, and cross-functional communications strategies help best-in-class teams ensure empathy never turns into empty promises.

In this ebook, we’ll talk about end-to-end customer journey planning, how to identify areas for improvement, and provide guides to help you make immediate improvements to create cohesive processes across every team.

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How Best In Class Companies Build Customer Loyalty

This in-depth guide includes:

Building customer loyalty is a task across marketing, sales, and customer support teams.

Why do I need to fill out the information requested?

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Best-in-class companies use these actionable tips and checklists to improve their customer loyalty and retention, and build on their teams' processes.