Report

The AI Adoption in Email Marketing Report

We surveyed 300 email marketers to understand exactly how AI is reshaping their workflows — and where it's falling short. This research reveals the real challenges, wins, and gaps marketers face when implementing AI in email campaigns.

The State of AI Adoption in Email Marketing

We surveyed 300 email marketers to understand exactly how AI is reshaping their workflows — and where it's falling short.

44%

Forty-four percent of email marketers say their org has been using AI for six to 12 months.
46%

Nearly half of marketers surveyed say use it moderately.
59%

of marketers are using AI for content generation.

We Will Always Keep Your Personal Information Safe.

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

The AI Adoption in Email Marketing Report

The State of AI Adoption in Email Marketing

44%

46%

59%

Why do I need to fill out the information requested?

Is this really free?

The AI Adoption in Email Marketing Report