Report

The Big Game Playbook: Strategies, Tips, and Data from 50,000 brands

Last year, the Big Game drove 127.7 million viewers and dominated cultural conversation for weeks. But does that attention translate to marketing results? We surveyed 300 marketers and analyzed 300K customer data points to uncover exactly that.

Is investing in Game Day marketing Worth it?

We surveyed 300+ creators and analyzed data points from 50K+ brands in the weeks surrounding The Big Game. Here are some findings from our report.

4 out of 10 marketers engage in Game Day marketing

Only 41% of marketers surveyed report investing in Game Day marketing.

Are they missing out on a huge opportunity or is Game Day an overly saturated event?
Email is worth investing in

The week of the Big Game and the week after drive higher performance for key email metrics.

Want to know more about why that is? Our report dives into the details.
Some marketers invest in alternative strategies

Marketers who've decided to sit out try out a range of tactics.

Like doubling down on owned media channels, creating counter programming for non-football fans, and focusing on niche channels.

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The Big Game Playbook: Strategies, Tips, and Data from 50,000 brands

Is investing in Game Day marketing Worth it?

4 out of 10 marketers engage in Game Day marketing

Email is worth investing in

Some marketers invest in alternative strategies

Why do I need to fill out the information requested?

Is this really free?

The Big Game Playbook: Strategies, Tips, and Data from 50,000 brands