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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

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How Marketing can Drive Organizational Change

Learn how cross-department collaboration can achieve goals across multiple teams in your company.

Does Your Marketing Team Have an Organization-Wide Impact?

  • Company silos are breaking down all over the place. Cross-departmental projects and collaboration is improving overall productivity and strengthening company culture. These large shifts in the way businesses operate impact how marketing works within a larger organization. 

  • Marketing already has the responsibility of defining and managing your company’s brand message and demand generation efforts. Why not take advantage of that portfolio to partner with other departments and help them understand how Marketing and its systems have more to offer beyond degenerating awareness and getting leads.

  • In this ebook, we break down six common company departments and provide you with some use cases how you can collaborate with them to achieve specific goals. In each section, we’ll share a typical goal that each department works towards, along with how you can mix your expertise with your client departments to achieve that goal. Then we’ll follow that up with a couple specific examples you can suggest or implement.

We'll show you how marketing can influence change with:

  • Customer Service
  • Training
  • Human Resources
  • Finance
  • Project Management
  • Company Culture

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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