HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.
Company silos are breaking down all over the place. Cross-departmental projects and collaboration is improving overall productivity and strengthening company culture. These large shifts in the way businesses operate impact how marketing works within a larger organization.
Marketing already has the responsibility of defining and managing your company’s brand message and demand generation efforts. Why not take advantage of that portfolio to partner with other departments and help them understand how Marketing and its systems have more to offer beyond degenerating awareness and getting leads.
In this ebook, we break down six common company departments and provide you with some use cases how you can collaborate with them to achieve specific goals. In each section, we’ll share a typical goal that each department works towards, along with how you can mix your expertise with your client departments to achieve that goal. Then we’ll follow that up with a couple specific examples you can suggest or implement.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!