• HubSpot

On Demand Webinar: How To Align Your Customer-Facing Teams

Learn how to create a flywheel of growth and align your teams around the customer.
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The average B2B buyer is 67% through the buying cycle when they first speak with you. Are your customer-facing teams ready for them?

Customer's buying behaviour has significantly changed in recent years. Your buyer has unlimited information at her fingertips -- she can check out your Facebook page, blog posts, website, and customer product reviews before even speaking with a sales rep. And when they do - they want the process to be convenient.

However, most organisations build systems that help them run smoother and scale, but that's necessarily great for the customer experience. These two things don't need to be at odds, and customers should always come before operational efficiencies. Watch this webinar to learn how to create a flywheel of growth and align your customer-facing teams.

Agenda

1. Aligning Your Customer-Facing Teams with the Modern Buyer’s Journey by Emilie Nøss Wangen
The way people research, buy & engage with companies has changed. Your customer-facing teams need to change too. In this session, Emilie Noss Wangen will go over how to embrace the age of convenience and transform your customer-facing organisations to drive revenue and business growth.

2. A Campaign That Drove 500x ROI by Lisa Toner
Lisa shares her learnings on a HubSpot campaign that delivered a 500x ROI and aligned marketing and sales teams with data and automation.

Speakers

  • Emilie Nøss Wangen

    Account Executive at HubSpot

    Emilie works with customers across the Nordic region to help educate them on how to grow better through Inbound Sales, and how the alignment of customer-facing teams drives growth. She grew up in Lillehammer, Norway, and has since moved abroad to accelerate her international experience in the US, Dubai and Ireland.

  • Lisa Toner

    Senior Manager, Acquisition at HubSpot

    Lisa Toner is a Senior Manager of Marketing at HubSpot and is responsible for driving acquisition for HubSpot's e-learning platform, HubSpot Academy, where she leads a team of marketers globally. She is also the Founder of ETTCH, an eCommerce company that designs and sells products that promote positive mental health in children.

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