Technology. Its supposed to be a marketers friend -- the tool that democratizes and empowers marketing everywhere. Except, instead of empowering, it paralyzes. Marketers see all the choices...
- Marketing automation
- Social media
- Landing pages
- Content management system
- Pay-per-click platforms
- Social tracking and publishing tools
- Marketing analytics
- Lead management
- Lead tracking
...and it's easy to get overwhelmed, and veer off course into a doomed solution.
This whitepaper will help you avoid that fate. It will be your guide to sorting through technology clutter and getting to the core solutions that will impact your business. This 50-page whitepaper covers:
- A review of the old and new marketing techniques
- A strategy for marketing technology
- Marketing technology tactics based on four key scenarios