HubSpot_logo Logo-2C-121px-TM.png

Free Ebook: How to become an influencer in your industry

Become an Influencer, Build Connections and Grow Your Network

Learn how to become an influencer by identifying your audience, creating quality content and building your network.

  • Identify Your Audience

    There's only so much attention available in the virtual space and everyone is fighting for it.

    By identifying an audience, you narrow your focus and increase your chances of being heard by your target persona. As you build an audience of engaged followers, each of these people is more likely to be interested in what you have to say.

    This ebook will show you how to identify your audience and steps to craft out your target persona.

  • Create Quality Content

    At the end of the day, influencers are content creators, telling a story and giving out information that is valuable to others.

    Creating content through original research, analysis and opinions establishes your credibility and legitimacy as an expert amongst others in your industry.

    From topic research to types of content to create, this ebook has different strategies for you to create quality content that is valuable to your target audience.

  • Build Your Network

    It is not enough to just identify an audience and post great content in hope that someone picks it up. You will have to earn your influence.

    Its important to meet others in the industry, build relationships face-to-face or interact with people via platforms such as Facebook or LinkedIn.

    In this ebook, learn how to reach out to industry publications to contribute guest articles, put budget into promoting that content on platforms such as LinkedIn, build a social media strategy to speak to your core audience.

In this guide, you will discover:

  • The principles behind influence and centers of power
  • The best practices for measuring influence
  • The components of influencer strategy
  • The 9 steps to becoming an influencer

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Yes I want this free Ebook!

By supplying your contact information, you authorize HubSpot and/or LinkedIn to contact you with further information. You further authorize HubSpot to pass your information to LinkedIn for these purposes.