If you’re in the marketing business, you may have noticed that much on the subject of branding has changed in the last decade. How you brand your business is no longer a matter of implementing clever, creative, and timely ad placements. Successfully managing your brand in the inbound age is about more than connecting all the phases of the marketing funnel and creating content that attracts and converts leads.
You need to be more active, more vigilant, and more knowledgeable than ever to realize and prove maximum return on the investment of establishing a knockout brand. That's why HubSpot and Brandfolder put together a guide that will show you how to create effective, recognizable brands for the digital age.