Field Notes

How to Build An Audience: 8 Non-Obvious Tips

Shaan Puri knows a thing or two about getting strangers to pay attention — 100M podcast downloads, 900k+ YouTube subs, and a million-dollar newsletter. He’s giving away 8 lessons so you can start building your own audience, today.

Wisdom from the trenches

Hard-won lessons from consistently building brands and hijacking attention.
Real examples that worked

Stories from top creators who ignored conventional wisdom and ended up winning because of it.
Ideas to try now

Actual tips and exercises you can run in a few minutes today, and see results from.

Your Audience Is Waiting For Someone Like You

What’s out in 2026: chasing follower counts, obsessing over production quality, posting into the void wondering why nothing sticks.

What’s in: unleashing your inner nerd, lo-fi production with top-notch content, selling a feeling.

There’s an audience out there desperate to find content from someone like you. To hear your ideas, binge your sh*t, and resonate with your worldview. These 8 lessons will help you reach them faster.

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How to Build An Audience: 8 Non-Obvious Tips

Wisdom from the trenches

Your Audience Is Waiting For Someone Like You

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How to Build An Audience