Historically, marketing and sales teams have not had the strongest relationships. But companies that align their sales and marketing see an average 20% annual revenue growth, as opposed to the 4% at firms who's teams don't work together.
To help you ensure sales and marketing alignment at your company, we've built this customisable Service Level Agreement (SLA) template to help you calculate and agree upon your lead goals based on sales headcount and marketing & sales conversion rates.
We use this template here at HubSpot to monitor our sales close rates, assign dollar values to lead sources, track our monthly lead generation by channel and commit to a concrete monthly lead generation goal. Download this template today to start delivering on your SLA today.