Co-marketing with technology partners can be a cost effective way to attract new customers and drive retention.
But many companies are not sure how to tell a "better together story" with their partners or how to collaborate on campaigns.
On this panel, we will be discussing how companies can create better together stories and bring them to market successfully.
Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot, will speak to Justin Zimmerman from PartnerPlaybooks, Michael Cole, SVP of Marketing at Everflow, Cori Kendrick, Corporate Communications Lead at ClickUp, and Isaac Smith, Director of Platform Ecosystems at ON24, about their best practices for co-marketing with tech partners.
Kelly runs HubSpot's Product Partnerships Advocacy and Enablement Team.
Justin Zimmerman is the creator of PartnerPlaybooks.
Michael is the SVP of Marketing at Everflow.
Cori is the Corporate Communications Lead at ClickUp.
Isaac is the Director of Platform Ecosystems at ON24.
Learn more about HubSpot's App Partner Program below.