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How to Co-market with Tech Partners

Tune in and learn best practices for co-marketing with your tech partners.

June 28, 2023 from 2pm - 2:45pm EST

About this Session

Co-marketing with technology partners can be a cost effective way to attract new customers and drive retention. 

But many companies are not sure how to tell a "better together story" with their partners or how to collaborate on campaigns.

On this panel, we will be discussing how companies can create better together stories and bring them to market successfully.

Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot, will speak to Justin Zimmerman from PartnerPlaybooks, Michael Cole, SVP of Marketing at Everflow, Cori Kendrick, Corporate Communications Lead at ClickUp, and Isaac Smith, Director of Platform Ecosystems at ON24, about their best practices for co-marketing with tech partners.


Meet the Panel

Kelly Sarabyn circle headshot no orange

Kelly Sarabyn, HubSpot

Kelly runs HubSpot's Product Partnerships Advocacy and Enablement Team.

Justin Zimmerman, webinar headshot-1

Justin Zimmerman, PartnerPlaybooks

Justin Zimmerman is the creator of PartnerPlaybooks.

Michael Cole, webinar headshot-2

Michael Cole, Everflow

Michael is the SVP of Marketing at Everflow.

Cori Kendrick, webinar headshot-1

Cori Kendrick, ClickUp

Cori is the Corporate Communications Lead at ClickUp.

Isaac Smith, webinar headshot

Isaac Smith, ON24

Isaac is the Director of Platform Ecosystems at ON24.

Watch on Demand

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Presented by Product Partnerships at HubSpot

Learn more about HubSpot's App Partner Program below.