The websites where consumers buy the most are those with new content that predisposes them to buy and keeps them coming back until they are ready to buy. These sites understand key principles of content strategy.
In HubSpot's ebook How to Create A Great eCommerce Content Strategy youll learn about:
Content is the universal elixir for attracting attention, developing leads, and converting leads into customers. But like any tool, it only works if you know how to use it effectively.