How to Determine Your SMART Marketing Goals

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A free template to help you create S.M.A.R.T. goals for marketing campaign success.

Set yourself up for success by setting clear, achievable goals.

When you're planning your next week, month, quarter, or year, it's crucial to set goals. By keeping a clear goal in mind, you'll be able to see how you've progressed toward that goal and motivate yourself to put in the work along the way. 

Even when we know we need to set goals, it can be hard to know where to start. What's realistic for your target time frame? Which metrics should you use?

SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound, is a methodology that helps you establish concrete and achievable goals.

This template is available in both Excel and Google Sheets. It will walk you through setting a SMART goal step by step, calculate achievable, numerical targets for you, and help you evaluate the roadblocks standing in the way of achieving your marketing goals.

Frequently Asked Questions (FAQs)

  • SMART goals encompass all five attributes of the acronym: Specific, Measurable, Attainable, Relevant, and Time-limited.

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  • Instead of making a general goal like "I want to lose weight," a SMART goal would be "I want to lose 10 pounds over the next three months by exercising and reducing snacks so I will look good in my wedding dress this summer."

  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • SMART goal example:

    • Specific: I want to complete the New York City Marathon next year.
    • Measurable: I will need to be able to run 26 miles.
    • Attainable: I can already run 10 miles, so I will train every week to increase the length of my runs.
    • Relevant: It is part of my larger goal to regain my athletic strength as I get older.
    • Time-limited: I have nine months to prepare for the marathon.
  • The template for a SMART goal means that it meets the five criteria of Specific, Measurable, Attainable, Relevant, and Time-limited.

Thousands of people have already downloaded these templates to set clearer and more achievable goals.