When you're planning your next week, month, quarter, or year, it's crucial to set goals. By keeping a clear goal in mind, you'll be able to see how you've progressed toward that goal and motivate yourself to put in the work along the way.
Even when we know we need to set goals, it can be hard to know where to start. What's realistic for your target time frame? Which metrics should you use?
SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound, is a methodology that helps you establish concrete and achievable goals.
This template is available in both Excel and Google Sheets. It will walk you through setting a SMART goal step by step, calculate achievable, numerical targets for you, and help you evaluate the roadblocks standing in the way of achieving your marketing goals.
Examples of good SMART goals:
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Looking to write your own SMART Goal by editing an example? Download HubSpot's Free SMART Goal Templates. You'll learn how to write your own SMART goals, measure them, and evaluate your SMART goal. We'll take you from "I want to do X" to I want to grow the number of leads generated per month (Specific) from our blog to 120 per month (Measureable) because our sales team finds that blog leads convert to customers at 3X the rate of leads from PPC advertising (Relevant). I'll reach 120 blog leads generated per month by 6 months (Time-bound) from today (Attainable).
A SMART goal template provide a step-by-step process to ensure you have the right goals in place. HubSpot's Free Smart Goal templates can help you break down your goal(s) into smaller, more manageable steps that will lead to success.