Free SMART Goal Template

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A free template to help you create S.M.A.R.T. goals for marketing campaign success.

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This free download includes:

  • A worksheet for defining your SMART goals
  • A worksheet for calculating your SMART goals
  • A worksheet for evaluating your SMART goals

Set yourself up for success by setting clear, achievable goals.

When you're planning your next week, month, quarter, or year, it's crucial to set goals. By keeping a clear goal in mind, you'll be able to see how you've progressed toward that goal and motivate yourself to put in the work along the way. 

Even when we know we need to set goals, it can be hard to know where to start. What's realistic for your target time frame? Which metrics should you use?

SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound, is a methodology that helps you establish concrete and achievable goals.

This template is available in both Excel and Google Sheets. It will walk you through setting a SMART goal step by step, calculate achievable, numerical targets for you, and help you evaluate the roadblocks standing in the way of achieving your marketing goals.

Frequently Asked Questions (FAQs)

  • Specific: Make sure the goals you set are specific. The more detailed, the better.
  • Measurable: Make sure your goals are measurable so that you can see progress and adjust accordingly.
  • Attainable: Goals should be attainable; if they're not, rewrite them.
  • Relevant: Goals should align with you or a company's values and long-term vision in order to make a real impact on change and performance.
  • Time-Bound: Set a deadline.

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Examples of good SMART goals:

  • I want to lose weight and I will do it by eating a healthy diet, exercising 30 minutes a day and going to the gym 3 times a week.
  • I want to get promoted in my company so I will start doing this ____ each day or week (fill in with something that is relevant).
  • I want to grow the number of leads generated per month from our blog to 120 per month because our sales team finds that blog leads convert to customers at 3X the rate of leads from PPC advertising. I'll reach 120 blog leads generated per month by 6 months from today.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Looking to write your own SMART Goal by editing an example? Download HubSpot's Free SMART Goal Templates. You'll learn how to write your own SMART goals, measure them, and evaluate your SMART goal. We'll take you from "I want to do X" to I want to grow the number of leads generated per month (Specific) from our blog to 120 per month (Measureable) because our sales team finds that blog leads convert to customers at 3X the rate of leads from PPC advertising (Relevant). I'll reach 120 blog leads generated per month by 6 months (Time-bound) from today (Attainable).

A SMART goal template provide a step-by-step process to ensure you have the right goals in place. HubSpot's Free Smart Goal templates can help you break down your goal(s) into smaller, more manageable steps that will lead to success.

Thousands of people have already downloaded these templates to set clearer and more achievable goals.
Get yours today