Inbound marketing-focused organizations see a 61% lower cost-per-lead than outbound-focused companies. The success of that inbound strategy is influenced by the talent on your team. So how do you find and hire the best possible marketers to lead your company to success?

To help you find and hire the perfect inbound marketer for your agency, we put together this pocket guide and checklist. Use it to help you master inbound marketing hiring to find the best marketing employees for your company.

In this pocket guide, you'll learn how to:

  • Spot the core competencies needed to be a successful inbound marketer
  • Master interviewing and screening 
  • Rate candidates via a handy candidate score sheet



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