PRESENTERS: Janet Aronica, Head of Marketing at Shareaholic, and Rebecca Coriliss, Head of Social Media and content at HubSpot. 


Janet Aronica is the Head of Marketing for content discovery company Shareaholic, where she leads user acquisition, PR and partnerships, expanding Shareaholic's products to 200,000 publishers and reaching 300 million unique monthly readers. 

Rebecca Corliss leads the social media, blogging, SEO, and content teams at HubSpot, an all-in-one inbound marketing software company in Cambridge, MA.



Marketing professionals and business owners seeking information on business growth and improvement.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones

For questions about the webinar please check our Frequently Asked Questions.


There's no question that social is a key channel for marketing. Leads generated via social media and inbound marketing cost 61% less than a traditional lead. But what are the newest trends in social marketing, and how can we best take advantage of them?

Hear Janet Aronica, Head of Marketing at Shareaholic, and Rebecca Corliss, Head of Social Media and Content at HubSpot, on this on-demand webinar to learn the biggest social improvements of 2012 and how you can incorporate them into your marketing for 2013. 

After viewing this webinar you will be able to:

  • Use visual content to increase leads
  • Improve social engagement using relatable images
  • Increase search rankings by growing social reach 
  • Optimize social for mobile

Download the Webinar Now