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How to Maximise Marketing Impact with Employee Advocacy

How to Maximise Marketing Impact with Employee Advocacy

Employee advocacy can be an effective way to maximise the return of your marketing campaigns. Join this webinar and you'll learn how to effectively engage your employees, increase brand awareness and ultimately grow your business.

Wednesday, March 20th, 2019 | 3 PM GMT

Unleash the Power of Employees

Content marketing is a powerful tool, but in today’s busy world, it’s becoming increasingly difficult to cut through the noise and grab the attention of your target audience. Marketers are always on the lookout for new ways of increasing the reach of their efforts. 

Enter employee advocacy — one of the most overlooked marketing channels. Employees embody your company's culture and therefore they are 3x more trusted than CEOs*. By driving active employee participation, more and more companies are reaching new audiences with key brand messages.

If you’re interested in learning how to get started with employee advocacy and get your content in front of a bigger, more engaged audience, fill out the form below to register for the upcoming webinar.


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Meet the speakers

  • Lisa Edwards

    Lisa Edwards

    Product Marketing Manager @ HubSpot

    An experienced product marketing manager, Lisa is passionate about amplifying the company’s mission of helping millions of organisations to grow better.

  • Bruno Bin

    Bruno Bin

    Head Of Marketing @ Smarp

    Overseeing Marketing at Smarp, Bruno is on a mission to put employees at the front and centre of your business growth.


1. The secret to next level employee advocacy

Bruno Bin, Head of Marketing at Smarp, will discuss how to engage and inform employees, even at the most complex organisations, to unlock unprecedented reach and ROI from employee advocacy.

2. Driving employee advocacy with a four-step roadmap

Lisa Edwards, Product Marketing Manager at HubSpot, will discuss four key ways HubSpot engages employees to become brand ambassadors.


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*According to Edelman Trust Barometer 2016, employees embody company culture and values, therefore they are three times more trusted than CEOs.