HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

How to Design and Optimize Landing Pages

How to Design and Optimize
Landing Pages

Learn best practices for generating leads through landing pages that convert

An essential component of any effective inbound marketing strategy

  • Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because they are your means for generating leads for your business.
  • Without a landing page, you can't gather information about the people visiting your website, which will make it difficult to understand them, market to them, determine how fit they are for your product or service, and ultimately convert them into customers.
  • It’s crucial that your landing pages are planned, designed, executed, and always working correctly. This guide will give you the landing page knowledge you need so you can start boosting your site conversions today. Ready to get started?

How to Design and Optimize Landing Pages includes:

  • What landing pages are & why they’re important
  • What an optimized landing page design looks like
  • How to A/B test your landing pages
  • How to measure the success of your landing pages

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