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How to Run an Inbound Marketing Campaign

Discover a framework for running more impactful, measurable campaigns with insights from HubSpot.

Join thousands of professionals using this resource.

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Modern campaigns require a modern strategy.

Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow. Today, the channels that marketers use are different, but many of the same problems remain: disconnected tools and channels mean it’s tough to measure results and the experience for your leads often feels disconnected.

That's where inbound marketing comes in. Unlike traditional marketing campaigns, inbound marketing campaigns are designed around one goal, across a variety of connected channels.

So whether you're planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, we've put together a little plan to reduce a daunting task to a manageable one.

In this guide, will walk you through how to take a campaign from ideation to launch, so you can start seeing results sooner rather than later.

Frequently Asked Questions (FAQs)

Inbound marketing is the idea of creating valuable content for your audience, and an inbound marketing campaign can include blog posts, social media posts, and video. The goal is to attract customers who are interested in what you have to offer and then convert them into paying customers.

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Inbound marketing is about developing a deep understanding of your audience so that you can engage them in the right way. With inbound marketing, you can't just put up a billboard and expect people to come. You need to understand your audience and how they think about what you do.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Inbound marketing is a customer-centric approach to building awareness, trust and relationships with your audience. Inbound marketing includes blogging, social media campaigns, ebooks, search engine optimization (SEO) for website text as well as viral videos and web-based seminars (webinars).

Simplify your marketing efforts by running campaigns that are easier to track and measure.