One of the biggest mistakes that webmasters, marketers, and SEOs can make is to consider SEO a static measure. Continuity and website improvements over time characterize a successful SEO strategy. Buyer behavior is subject to constant change, which means marketers and SEOs have to change their methods in line with how buyers search on the internet. Search engines, especially Google, have evolved tremendously over the past decade. These changes happen not only because of user demands but also because Google’s technology has evolved to be able to understand complex search queries and deliver relevant search results. It is no longer enough to achieve good rankings for content by stuffing keywords in the page meta-data.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
A good audit highlights SEO issues that impact your website's organic traffic growth. If your primary goal is to grow traffic, the SEO problems on high trafficked pages are more important. If your primary goal is to grow revenue, the SEO problems on your revenue pages are more important.