Ever find yourself up to your elbows in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.” Truth be told, there probably is … you just don’t know it yet.
To truly be a data-driven marketer, you’ll need a bit more Excel knowledge than a simple SUM formula. Here’s where this guide comes in. Whether you’d like to speed up your chart formatting, finally understand pivot tables, or complete a VLOOKUP, we’ll teach you everything you need to know.
At the start of each topic, you’ll find a short video to dip your toe in the water -- a perfect solution for those pressed for time and in search of a quick answer. Next, the deep dive. Read along for a few extra functions and reporting insight. Finally, for those who learn best by doing, we’ve included Test Your Skills questions at the close of each chapter.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!