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How To Use LinkedIn For Business And Marketing

Free Guide

linkedin for business

HubSpot came together with LinkedIn to give you an actionable guide on using LinkedIn across your business and marketing strategy.

Get the best practices for marketing on LinkedIn from LinkedIn themselves.

Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your B2B platform.

LinkedIn provides an opportunity to reach a professional audience, acquire new leads and contacts, rank higher to get more eyeballs on your page, and promote your business. This ebook will provide you with the tools you need to get your company’s LinkedIn presence started or optimize it for your business goals.

In this e-book, you'll learn how to set up a company LinkedIn Page, improve your company rank for LinkedIn searches, get the most out of your LinkedIn posting strategy, and work within LinkedIn analytics. Let's get started!

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Best-in-class companies use these actionable tips and checklists to improve their customer loyalty and retention, and build on their teams' processes.