LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. LinkedIn IS today’s professional networking. This guide will show you how you should be optimising your LinkedIn profile for success.
Networking in real life has always been a huge part of professional life. But with people relying on the digital world for more and more business and personal tasks, it’s no wonder that networking has moved online too. This guide will show you how to create strong connections with like-minded professionals, thought leaders, and industry peers.
Whether you’re a marketer or a business owner, it's essential to understand all the opportunities that LinkedIn provides for companies. This chapter is divided into 5 different sections (Company Pages, Showcase Pages, LinkedIn Groups, and LinkedIn Advertising), each of which are cornerstones to the successful use of LinkedIn for business and marketing.
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